Theory Rd. logs every click on your links, matches it to the sale that follows, and sends that conversion straight back to your ad platforms — so Meta and Google stop guessing and start spending your budget on people who actually buy.
✓Live link in ~5 min✓Works with any offer or network✓$29/mo✓No sales call
The big networks built solid tracking, then buried it under $750-a-month minimums, setup fees, and a sales team. We kept the tracking and dropped the rest — the same click-and-conversion data, for what a solo operator can actually afford.
| Theory Rd. | Everflow | Tune / HasOffers | Impact | |
|---|---|---|---|---|
| Starting price | $29/mo · 14-day trial | ~$750/mo | $5,000+/mo | Custom / sales |
| Sign up without a sales call | ● | — | — | — |
| Setup fee | None | Onboarding fee | Implementation fee | Negotiated |
| Sends conversions back to Meta & Google (server-side: CAPI, OCI, GA4) | ● | Add-on | ● | Partial |
| Matches every conversion to its click, de-duped | ● | ● | ● | ● |
| You own and can export the raw data | ● | — | — | — |
| Tracking on your own domain (white-label) | ● | Higher tier | Higher tier | — |
| First tracking link live in | Under 5 min | Days | Weeks | Weeks |
Competitor pricing reflects publicly referenced starting points; enterprise quotes vary. ● = included.
See exactly which clicks turn into sales, what each campaign is really making you, and let Meta and Google find more buyers on autopilot. No minimum spend to justify.
Start trialRun every client from one login, keep their data cleanly separated, and export anything you want. No enterprise contract to sign first.
See GrowthRun tracking on your own domain, manage affiliates at scale, and watch payout vs. revenue so you always know your margin.
See ScaleTie every affiliate and paid click to a real order, kill duplicate conversions, and finally see which partners actually drive sales.
How it worksMost tools stop at telling you a sale happened. Theory Rd. tells the ad platform too — server-side, with the click attached. That one difference is what turns “CPA: —” into a campaign that gets cheaper as it runs.
Read the docsDrop one tracking link into your ad or campaign. It tags every click with its own ID and carries your sub-IDs, gclid and fbclid through to the offer.
When a sale happens, it comes back to us server-side (a “postback”), matches to the click that caused it, and de-dupes. Payout and revenue stay separate, so your margin is always clear.
We push that sale straight to Meta, Google and GA4 with the click attached — so the platforms optimize toward real buyers. This is the step that lowers your cost per sale.
Clicks, conversions, EPC and margin — by day, campaign and channel — on a dashboard that’s yours to export any time.
“They sell you a report. We send the sale back to Meta and Google — so your next click costs less.”
Every link tags each click with its own ID and carries your sub-IDs, gclid and fbclid through to the offer — so nothing falls through the cracks.
Sales come back server-side (S2S postbacks), match to the original click, and de-dupe on their own. No flaky pixels to babysit.
Every conversion is pushed straight back to Meta, Google and GA4 (CAPI, OCI) with the click attached — so your ads learn who actually buys.
We track what you pay out and what you bring in separately — so your real margin and EPC show up by day, campaign and channel.
Your raw click and conversion logs are yours. Export them, query them, take them with you if you ever leave.
Run everything on your domain (white-label) so partners and platforms only ever see your brand.
14-day free trial on every plan. No setup fees, no contracts, no sales calls. Card required — cancel anytime.
For the solo operator running real spend.
Scaling across offers and partners.
Run your own network.
No. You paste one tracking link into your ad or campaign and you’re live. Sending conversions back to Meta and Google is a one-time setup we walk you through step by step (or just ask Joan). Most people are running in under five minutes.
Never. You sign up, create a tracking link, and start — no demo gate, no sales call, no minimum contract.
When someone buys, we tell the ad platform — Meta’s Conversions API, Google’s Offline Conversion Import, and GA4 — exactly which click led to the sale. That’s what lets Meta and Google optimize toward real buyers and lower your cost per sale, instead of leaving you staring at “CPA: —”.
Same core tracking and attribution — without the $750–$5,000/mo minimums, the setup fees, or the sales process. And your raw data belongs to you, not the platform.
Yes. The Scale plan adds a white-label tracking domain plus advertiser and affiliate portals, so you can run a network under your own brand.
No. Your click and conversion logs export any time. Owning your data is the whole point.
We don’t employ a sales team, and we don’t resell your data. You pay for the events you track, the infrastructure runs lean, and the product sells itself by being good. That’s the entire model — which is also why your raw data stays exportable and yours.
Card required · cancel anytime · no sales call