Set up a server-to-server postback

A postback is a server-to-server ping fired the moment a conversion happens. It carries back the click_id you passed on the click, so Theory Rd. can attribute the sale. Your postback URL:

https://trk.theoryrd.com/api/postback?key=YOUR_NETWORK_KEY&click_id={CLICK_ID}&order_id={ORDER_ID}&revenue={AMOUNT}

The parameters

• key — your network postback key (Settings → API). Required.
• click_id — the id Theory Rd. put on the outbound click (echo it back). Required.
• order_id — the advertiser order/transaction id (dedup key).
• revenue — sale amount / what you earn. payout / sale_amount also accepted.
• event_key — sale (default), lead, install, etc. — matches your offer goals.

Fire on approved

Set the postback to fire when the conversion is approved. Theory Rd. dedups on (click_id, order_id), so duplicate fires never double-count, and signature/key auth keeps it secure.