Comparison

Theory Rd. vs Affise

Affise is a solid mid-market platform, but still starts around $500/mo and treats conversion send-backs and white-label as upsells.

	Affise	Theory Rd.
Pricing	~$500–$1,500/mo Entry ~$500, Scale ~$800, Custom ~$1,500	$29–$349/mo 14-day trial, no setup fee, no contract
Setup time	Onboarding	Live in ~5 minutes
Sign up without a sales call	Mostly	Never — no sales calls
Sends conversions back to Meta & Google	Not native	Built in — Meta, Google, GA4
Live postback tester	No	Yes — live postback tester
Conversion tracking	Good	Every sale matched to its click
Your own tracking domain (white-label)	Higher tiers	Yes — Scale plan
Contract	Annual common	Month-to-month, cancel anytime

Why operators switch from Affise

✓Start on a trial, scale on usage

✓Send-backs and white-label without higher-tier upsells

✓Live postback tester so setup never silently fails

✓No annual commitment

Joan will walk you through switching from Affise.